LAYS X YANDEX QUEST WEB SITE
Client
LAYS X YANDEX
Year
2023
Services
GRAPHIC DESIGN
Stack
- Web Design
- UI/UX
- Promo Site
Context
THE CHALLENGE
Build a promo site for the Lay's, Pepsi and Yandex Plus collaboration where four different mechanics — a quiz, a quest, a film selection and a playlist — share one page without competing.
Solution
We designed the «Movies taste better with Lay's and Pepsi» landing with section navigation: a film quiz granting a Yandex Plus promo code for 9 correct answers out of 10, a detective quest with a Yandex Station prize draw, a Kinopoisk selection and a Yandex Music playlist. The burgundy-and-blue palette and the yellow sofa in the hero tie the site to the offline campaign.
Impact & metrics
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