LAYS X YANDEX QUEST WEB SITE
Client
LAYS X YANDEX
Year
2023
Services
GRAPHIC DESIGN
Stack
- Web Design
- UI/UX
- Promo Site
Context
THE CHALLENGE
Build a promo site for the Lay's, Pepsi and Yandex Plus collaboration where four different mechanics — a quiz, a quest, a film selection and a playlist — share one page without competing.
Solution
We designed the «Movies taste better with Lay's and Pepsi» landing with section navigation: a film quiz granting a Yandex Plus promo code for 9 correct answers out of 10, a detective quest with a Yandex Station prize draw, a Kinopoisk selection and a Yandex Music playlist. The burgundy-and-blue palette and the yellow sofa in the hero tie the site to the offline campaign.
Impact & metrics
Decision breakdown
What another project can reuse
Four mechanics are separated by navigation and held together by one visual system. Users can distinguish quiz, quest and partner content without losing the promotion context.
A multi-mechanic promo site needs information architecture. Design the route between scenarios before adding the decorative layer.
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