MOTION DESIGN EVROOPPT LAYS
Client
MOTION DESIGN EVROOPPT
Year
2022
Services
GRAPHIC DESIGN
Stack
- Motion Design
- 3D Animation
- Advertising
Context
THE CHALLENGE
Produce a motion bumper for the Evroopt «Luck is looking your way» promotion that shows several participating brands without turning the frame into a logo list.
Solution
We built a 3D traffic light whose sections light up with participating brand marks, while the bottom green lamp stays a lamp — a direct nod to the promise of luck. A green bokeh background and a gentle swaying animation keep the film readable on in-store screens with the sound off.
Impact & metrics
Decision breakdown
What another project can reuse
The traffic light keeps the luck mechanic and gives every participating brand a distinct place without becoming a logo wall. It remains readable without sound.
Retail motion is judged by recognition in a few seconds. One clear object can organize both partner brands and campaign meaning.
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