GRAPHIC DESIGN
CITYLIGHT (CREATIVE) LAYS X MARKFORMELLE
Client
CITYLIGHT (CREATIVE) LAYS
Year
2021
Services
GRAPHIC DESIGN
Stack
- 3D Visualization
- OOH Design
- Art Direction
Context
THE CHALLENGE
Present the Lay's and Mark Formelle collaboration in an outdoor format so the citylight reads as a prize display case rather than a poster with two logos on it.
Solution
We built a 3D visualisation of the citylight as a backlit display cabinet: a co-branded sports kit inside, a cap and trainers beside it, and shelves of crisp packs framing the composition. Rendering it in a dark environment shows how the unit performs after dusk and how the two-brand lockup reads along the bottom panel.
Impact & metrics
GraphicFormat
Graphic DesignCategory
Discuss a similar project
Want the same?
Leave your phone number and we will contact you about a project for Uzbekistan, Russia, or Belarus.
