CITYLIGHT (CREATIVE) LAYS X MARKFORMELLE
Client
CITYLIGHT (CREATIVE) LAYS
Year
2021
Services
GRAPHIC DESIGN
Stack
- 3D Visualization
- OOH Design
- Art Direction
Context
THE CHALLENGE
Present the Lay's and Mark Formelle collaboration in an outdoor format so the citylight reads as a prize display case rather than a poster with two logos on it.
Solution
We built a 3D visualisation of the citylight as a backlit display cabinet: a co-branded sports kit inside, a cap and trainers beside it, and shelves of crisp packs framing the composition. Rendering it in a dark environment shows how the unit performs after dusk and how the two-brand lockup reads along the bottom panel.
Impact & metrics
Decision breakdown
What another project can reuse
Turning the citylight into a physical display puts prizes and products into one volumetric scene. The night render tests how it works in the actual street environment.
Outdoor concepts need more than a flat layout. Scale, light, viewing angle and distance often matter more than small compositional details.
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