LAYS X PEPSI
Client
LAYS X PEPSI
Year
2022
Services
GRAPHIC DESIGN
Stack
- Key Visual
- Art Direction
- Retouch
Context
THE CHALLENGE
Create the key visual for the joint Lay's and Pepsi campaign «Movies taste better together» that works equally on a billboard and across digital formats.
Solution
We built the frame around a yellow sofa as shorthand for movie night at home: ridged Lay's Lobster and a Pepsi can sit on it as the leads, with a background of concentric rings in the brands' burgundy and blue. A play button set into the word «Кино» and the two-brand lockup below hold the composition together at any crop.
Project details
Decision breakdown
What another project can reuse
The yellow sofa gives both brands one shared object and connects the products with a home cinema occasion. The scene explains the collaboration before the logos do.
A partnership campaign needs a shared narrative asset that survives outdoor and digital adaptations while keeping both brands recognizable.
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