LAYS X PEPSI
Client
LAYS X PEPSI
Year
2022
Services
GRAPHIC DESIGN
Stack
- Key Visual
- Art Direction
- Retouch
Context
THE CHALLENGE
Create the key visual for the joint Lay's and Pepsi campaign «Movies taste better together» that works equally on a billboard and across digital formats.
Solution
We built the frame around a yellow sofa as shorthand for movie night at home: ridged Lay's Lobster and a Pepsi can sit on it as the leads, with a background of concentric rings in the brands' burgundy and blue. A play button set into the word «Кино» and the two-brand lockup below hold the composition together at any crop.
Impact & metrics
Decision breakdown
What another project can reuse
The yellow sofa gives both brands one shared object and connects the products with a home cinema occasion. The scene explains the collaboration before the logos do.
A partnership campaign needs a shared narrative asset that survives outdoor and digital adaptations while keeping both brands recognizable.
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