MAIN KV PEPSI (PHOTO DESIGN)
Client
MAIN KV PEPSI
Year
2022
Services
GRAPHIC DESIGN
Stack
- Key Visual
- Photo Design
- Retouch
Context
THE CHALLENGE
Build the main Pepsi visual around a taste study result so the number works as an argument rather than fine-print footnote.
Solution
We set «56% choose the taste of Pepsi» as a large left-hand block and balanced it with a young man holding a can on the right. The background rests on the brand's blue gradient with a wave pattern echoing the logo, while the study reference sits on its own line so the claim stays verifiable.
Impact & metrics
Decision breakdown
What another project can reuse
The research number becomes the primary information layer and is balanced by a person holding the product. The claim stays visible without turning the visual into an infographic.
When a campaign uses a verifiable fact, source and wording should be part of the composition. Evidence strengthens the advertising promise.
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