MAIN KV PEPSI (PHOTO DESIGN)
Client
MAIN KV PEPSI
Year
2022
Services
GRAPHIC DESIGN
Stack
- Key Visual
- Photo Design
- Retouch
Context
THE CHALLENGE
Build the main Pepsi visual around a taste study result so the number works as an argument rather than fine-print footnote.
Solution
We set «56% choose the taste of Pepsi» as a large left-hand block and balanced it with a young man holding a can on the right. The background rests on the brand's blue gradient with a wave pattern echoing the logo, while the study reference sits on its own line so the claim stays verifiable.
Project details
Decision breakdown
What another project can reuse
The research number becomes the primary information layer and is balanced by a person holding the product. The claim stays visible without turning the visual into an infographic.
When a campaign uses a verifiable fact, source and wording should be part of the composition. Evidence strengthens the advertising promise.
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