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GRAPHIC DESIGN

MAIN KV PEPSI (PHOTO DESIGN)

Client

MAIN KV PEPSI

Year

2022

Services

GRAPHIC DESIGN

Stack

  • Key Visual
  • Photo Design
  • Retouch

Context

THE CHALLENGE

Build the main Pepsi visual around a taste study result so the number works as an argument rather than fine-print footnote.

Solution

We set «56% choose the taste of Pepsi» as a large left-hand block and balanced it with a young man holding a can on the right. The background rests on the brand's blue gradient with a wave pattern echoing the logo, while the study reference sits on its own line so the claim stays verifiable.

MAIN KV PEPSI (PHOTO DESIGN)
MAIN KV PEPSI (PHOTO DESIGN)

Impact & metrics

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