MOTION DESIGN LAYS (KINOPACHKA)
Client
MOTION DESIGN LAYS
Year
2021
Services
ADVERTISING
Stack
- Motion Design
- Video Production
- Social Media
Context
THE CHALLENGE
Present the limited-edition Lay's Kinopachka in vertical format so the videos work in social feeds without sound and without re-editing for every placement.
Solution
We shot and cut eight vertical films around a night in with a movie: warm room light, close-ups of the pack with its «enjoy the show» line, and a genuine reaction to the first crisp. A shared editing rhythm and colour grade let the footage be reused across every format of the campaign.
Impact & metrics
Decision breakdown
What another project can reuse
Eight vertical films share lighting, pace and a repeatable product scene. The series remains recognizable while offering enough variation for repeated placement.
Social production works best as a modular system: one setup, several actions and one editing rule reduce adaptation cost without lowering quality.
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