MOTION DESIGN LAYS (KINOPACHKA)
Client
MOTION DESIGN LAYS
Year
2021
Services
ADVERTISING
Stack
- Motion Design
- Video Production
- Social Media
Context
THE CHALLENGE
Present the limited-edition Lay's Kinopachka in vertical format so the videos work in social feeds without sound and without re-editing for every placement.
Solution
We shot and cut eight vertical films around a night in with a movie: warm room light, close-ups of the pack with its «enjoy the show» line, and a genuine reaction to the first crisp. A shared editing rhythm and colour grade let the footage be reused across every format of the campaign.
Project details
Decision breakdown
What another project can reuse
Eight vertical films share lighting, pace and a repeatable product scene. The series remains recognizable while offering enough variation for repeated placement.
Social production works best as a modular system: one setup, several actions and one editing rule reduce adaptation cost without lowering quality.
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