GRAPHIC DESIGN
LAYS
Client
LAYS
Year
2021
Services
GRAPHIC DESIGN
Stack
- 3D Character
- Key Visual
- Art Direction
Context
THE CHALLENGE
Launch the Lay's Let's Party range so two different flavours read as one party rather than two separate posters.
Solution
We built a diptych: a blue-violet half with Teriyaki Chicken on the left, a red half with Quesadilla and Salsa on the right, and the shared line «Throw a party with Lay's» running between them. Each side has its own 3D character, disco ball and confetti, while flying crisps cross the divide and tie the halves into a single scene.
Impact & metrics
GraphicFormat
Graphic DesignCategory
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