ADVERTISING
ALFA BANK 100 DAYS CARD
Client
ALFA BANK 100
Year
2023
Services
ADVERTISING
Stack
- 3D Animation
- Motion Design
- Advertising
Context
THE CHALLENGE
Present an Alfa-Bank instalment card so the frame conveys not a banking offer but what people actually spend it on.
Solution
We built the scene from purchase categories: a bag, headphones, cosmetics, gadgets and tickets laid around the card and cast in a single brand red so the objects act as backdrop rather than compete for attention. The card sits centre with the large term figure, a dark ground holds the contrast, and a slow camera move keeps the offer readable to the end of the film.
Impact & metrics
AdvertisingFormat
AdvertisingCategory
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