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ADVERTISING

MOTION DESIGN OZON TRAVEL

Client

MOTION DESIGN OZON

Year

2022

Services

ADVERTISING

Stack

  • Motion Design
  • Typography
  • Social Media

Context

THE CHALLENGE

Create a motion bumper for Ozon Travel announcements that stops the scroll without a product shot and without sound.

Solution

We built the frame on typography alone: the word repeats as an outline pattern across the field and fills in at the centre, where a single solid line remains. The crimson fill carries the brand accent, and the clear space around the central line is left for the copy of each specific announcement.

Impact & metrics

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