ADVERTISING
VIDEO PROD (BELACT)
Client
VIDEO PROD (BELACT)
Year
2022
Services
ADVERTISING
Stack
- Video Production
- Advertising
- Art Direction
Context
THE CHALLENGE
Shoot a baby food commercial in a real store so the moment of choosing looks like an ordinary purchase rather than a studio set-up.
Solution
We filmed the lead at a shelf with branded equipment: family imagery on the fixtures, the range in frame and a trolley of groceries alongside. The lighting was matched to the store's existing fixtures, so the shot reads as documentary, and the product comes into focus at the moment the character checks his shopping list.
Impact & metrics
AdvertisingFormat
AdvertisingCategory
Discuss a similar project
Want the same?
Leave your phone number and we will contact you about a project for Uzbekistan, Russia, or Belarus.
Next case
HELP KIDS ARMTEKView case study