ADVERTISING
PRODUCTION MOTION DESIGN CHETOOS
Client
PRODUCTION MOTION DESIGN
Year
2022
Services
ADVERTISING
Stack
- Video Production
- Motion Design
- Advertising
Context
THE CHALLENGE
Shoot a Cheetos commercial for a young audience where the product enters the frame naturally instead of being pushed centre-stage as a shop-window packshot.
Solution
We filmed a house party: neon lighting, a crowd in bold outfits and a lead stepping into the circle with a pack in hand. The product holds the frame through packaging colour that matches the scene's palette, while the edit follows the rhythm of the dance so the film works with the sound off.
Impact & metrics
AdvertisingFormat
AdvertisingCategory
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