GRAPHIC DESIGN
LAYS NEW YEAR
Client
LAYS NEW YEAR
Year
2020
Services
GRAPHIC DESIGN
Stack
- Key Visual
- Web Design
- Promo Campaign
Context
THE CHALLENGE
Bring Lay's, Cheetos and Khrus team into a single New Year campaign so the brands don't compete inside the frame.
Solution
We built the tree out of the packs themselves: snacks form the crown, a red scarf and a Lay's gift box close the composition, and flying crisps add movement. The key frame extends into a promo page for a New Year marathon with tasks and guaranteed prizes, held together by the line «New Year tastes better together».
Impact & metrics
GraphicFormat
Graphic DesignCategory
Discuss a similar project
Want the same?
Leave your phone number and we will contact you about a project for Uzbekistan, Russia, or Belarus.
