GRAPHIC DESIGN
HELP KIDS ARMTEK
Client
HELP KIDS ARMTEK
Year
2020
Services
GRAPHIC DESIGN
Stack
- Key Visual
- Character Design
- Social Campaign
Context
THE CHALLENGE
Communicate an auto parts supplier's charity programme so the message doesn't get lost among ordinary discount promotions.
Solution
We put the mascot with a lifebuoy at the centre — a help sign that reads before any text — and set the headline in the first person so taking part looks like the customer's choice rather than a corporate statement. The pledge of a percentage from each purchase and the phone number sit on a separate line below.
Impact & metrics
GraphicFormat
Graphic DesignCategory
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