GRAPHIC DESIGN
SOUNDMOTION DESIGN
Client
SOUNDMOTION DESIGN
Year
2020
Services
GRAPHIC DESIGN
Stack
- Key Visual
- Advertising
- Retouch
Context
THE CHALLENGE
Build the visual for a promotional game with a car as the grand prize, where the prize has to read instantly and the legal small print mustn't spoil the frame.
Solution
We placed the car on a clean white ground and replaced the number plate with the prize line — object and promise merging at a single point. The headline runs along the left field, breaking mid-phrase so the eye travels to the car, while the mandatory registration notice sits at the very bottom in small type.
Impact & metrics
GraphicFormat
Graphic DesignCategory
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