GRAPHIC DESIGN
PACK ANTIFREEZE
Client
PACK ANTIFREEZE
Year
2020
Services
GRAPHIC DESIGN
Stack
- Packaging Design
- Product Visualization
Context
THE CHALLENGE
Separate three antifreeze grades from one manufacturer on shelf so the buyer doesn't confuse G11 with G12 and can see the working temperature range.
Solution
We made colour the primary differentiator: the canister fill matches the colour of the fluid itself, with the standard marking set in a large block next to the name. Temperature range and volume sit at the same level across all three layouts, so the line reads as a system rather than three separate labels.
Impact & metrics
GraphicFormat
Graphic DesignCategory
Discuss a similar project
Want the same?
Leave your phone number and we will contact you about a project for Uzbekistan, Russia, or Belarus.
More in this category
Next case
PHOTO CINEMA HALLView case study