ART DIRECTION
PROMOTIONAL VIDEOS FOR A BETTING COMPANY
Client
PROMOTIONAL VIDEOS FOR
Year
2026
Services
ART DIRECTION
Stack
- Motion Design
- 3D Animation
- Advertising
Context
THE CHALLENGE
Produce a set of stings for a sports brand where the name works as the main object of the frame rather than a caption over football footage.
Solution
We built the logo as a dimensional structure on a track with neon guides: the letters recede into perspective, light runs along the edges of the lane, and speed comes from the camera travelling along the line. Green and purple are split across the sides of the frame, so the films in the set differ by angle while keeping one colour scheme.
Impact & metrics
ArtFormat
Art DirectionCategory
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