ART DIRECTION
LOGOTYPE MOTION
Client
LOGOTYPE MOTION
Year
2019
Services
ART DIRECTION
Stack
- Motion Design
- Logo Animation
- Art Direction
Context
THE CHALLENGE
Build a logo sting that works both at the head of a film and as a short bumper between scenes.
Solution
We assembled the mark from lines: monogram elements emerge from darkness and close into a contour lit with turquoise neon. The glow builds towards the final frame and leaves the mark static, so the animation can be trimmed to any duration without losing the closing logo.
Impact & metrics
ArtFormat
Art DirectionCategory
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