BRANDING
LOGOTYPE OSTORE
Client
LOGOTYPE OSTORE
Year
2024
Services
BRANDING
Stack
- Branding
- Logo Design
- Identity System
Context
THE CHALLENGE
Build a retail chain's identity so it rests not on a single logo but on a system that can be rolled out across storefronts and digital.
Solution
We reduced the mark to a dot inside the wordmark and derived everything else from it: a palette of pink, turquoise and violet, gradients between them and a pattern of the same dots at varying sizes. The rules are collected in a guide with applied examples, so store dressing and online layouts are assembled from one element set.
Impact & metrics
BrandingFormat
BrandingCategory
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