BRANDING
LOGOTYPE OCOFFEE
Client
LOGOTYPE OCOFFEE
Year
2024
Services
BRANDING
Stack
- Branding
- Logo Design
- Identity System
Context
THE CHALLENGE
Create an identity for a coffee chain that lives in the same system as its parent retail brand without being confused with it on the sign.
Solution
We kept the shared construction — a dot inside the wordmark — and separated the brands by palette: warm tones from caramel to pink instead of cool ones, with the mark built from two halves of a coffee bean. Pattern and gradients follow the sibling brand's logic, so two signs side by side read as a family rather than a coincidence.
Impact & metrics
BrandingFormat
BrandingCategory
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