ILLUSTRATION
CHEETOS STICKERPACK
Client
CHEETOS STICKERPACK
Year
2020
Services
ILLUSTRATION
Stack
- Illustration
- Character Design
- Social Media
Context
THE CHALLENGE
Create a Cheetos sticker pack where the brand mascot works not as artwork on a bag but as a set of lines people actually send in chat.
Solution
We drew eight Chester scenes for specific messaging situations — friendship, refusing to share, asking about food, approval. The lines are set large enough to read at sticker size, and pose and expression echo the meaning of the text, so the pack works even without the caption when a sticker lands in the chat.
Impact & metrics
IllustrationFormat
IllustrationCategory
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