ADVERTISING
REKLAMNYJ VIZUAL MARIET
Client
REKLAMNYJ VIZUAL MARIET
Year
2019
Services
ADVERTISING
Stack
- Key Visual
- Packaging Design
- Product Visualization
Context
THE CHALLENGE
Present a dragée pack so an unusual flavour reads at first glance and the product doesn't disappear in a category of identical boxes.
Solution
We set the box in a beam of light over a gradient in the same green as the flavour inside — environment and product explaining each other without extra copy. A window in the pack reveals the dragées themselves and the composition is set in small type beneath the name, so the frame works both as an image visual and as the basis for shelf artwork.
Impact & metrics
AdvertisingFormat
AdvertisingCategory
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