
ADVERTISING
KV K PRJAMOJ TRANSLJACII CHEMPIONATA MIRA PO FUTBOLU
Client
KV K PRJAMOJ
Year
2019
Services
ADVERTISING
Stack
- Key Visual
- Poster Design
- Advertising
Context
THE CHALLENGE
Produce a poster series for World Cup screenings at a cinema, where tournament branding, the partner brand and the venue all have to coexist.
Solution
We split the levels diagonally: the partner lockup and tournament emblem at the top, a footballer cut out of the red field in the centre, and a bar with dates and venue below. The player's kit changes from layout to layout along with the accent — dates or the commentator's name — so the series builds from a single grid without recomposing.


Impact & metrics
AdvertisingFormat
AdvertisingCategory
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