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ADVERTISING

KV K PRJAMOJ TRANSLJACII CHEMPIONATA MIRA PO FUTBOLU

Client

KV K PRJAMOJ

Year

2019

Services

ADVERTISING

Stack

  • Key Visual
  • Poster Design
  • Advertising

Context

THE CHALLENGE

Produce a poster series for World Cup screenings at a cinema, where tournament branding, the partner brand and the venue all have to coexist.

Solution

We split the levels diagonally: the partner lockup and tournament emblem at the top, a footballer cut out of the red field in the centre, and a bar with dates and venue below. The player's kit changes from layout to layout along with the accent — dates or the commentator's name — so the series builds from a single grid without recomposing.

KV K PRJAMOJ TRANSLJACII CHEMPIONATA MIRA PO FUTBOLU
KV K PRJAMOJ TRANSLJACII CHEMPIONATA MIRA PO FUTBOLU

Impact & metrics

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