INDUSTRIAL DESIGN
COFFEE STICKERS
Client
COFFEE STICKERS
Year
2018
Services
INDUSTRIAL DESIGN
Stack
- Branding
- Packaging Design
Context
THE CHALLENGE
Brand a takeaway coffee cup so the carrier advertises the venue beyond its walls without requiring a full print run from scratch.
Solution
We reduced the branding to two elements: a pink logo on a black body and a lid sticker carrying the full version of the mark. The sticker applies to a stock cup, so the design can change per season or promotion without reprinting the base packaging, while pink-on-black contrast keeps it recognisable at a distance.
Impact & metrics
IndustrialFormat
Industrial DesignCategory
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